QVC SUCCESS, STRATEGY AND CHALLENGES essayEssay Writing Service

QVC SUCCESS, STRATEGY AND CHALLENGES essayEssay Writing Service QVC: SUCCESS, STRATEGY AND CHALLENGES essay QVC: SUCCESS, STRATEGY AND CHALLENGES essayDespite the fact that QVC emerged in the televised shopping industry much later than its competitors, it managed to quickly surpass them in many ways. Today, it occupies a dominant place in the television-retail sphere. The success of the company can be explained by strong commitment of its workers to quality and convenience of the products offered to the customers. The company also has a competitive advantage in the television-retail market. There are a number of reasons of why QVC became a leader in the television-retail industry during a short period of time. Among the reasons for the company’s success are close attention to the competitor’s weaknesses and strengths, employment of qualified TV producers with much experience in the required field and maintenance of high quality of the television-retail products. The three major values of the company are quality, convenience and value (Williamson, 1999). These principles form the basis of the company’s route to success. Each product of QVC undergoes strict quality control tests before they reach the TV screens. Finally, one more key to success of QVC is a guarantee of absolute money back assuring first-time and repeat customers in the trustworthiness of the company (Gudelunas, 2002).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The basis of the QVC’s strategy is customer orientation. Thus, back in the 1990s, the company created its own internet division to prove its loyalty to convenience. Over the years, the website of the company has undergone many changes and became more customer-friendly and convenient to use. The customers can put online orders 24 hours per day and 7 days per week. Furthermore, QVC aims at staying far ahead of its competitors by diversifying the range of products it offers to the customers (Williamson, 1999). The strategy of the company includes constantly improving the variety of goods that now range from clothing and accessories to electronic devices and food. The company also aims at learning the needs of its target audience to optimize the sales process. Moreover, QVC uses professional advertising campaigns to make its brand different from its competitors. Finally, the strategy of QVC is the controlled and well-though expansion of the company. Today, its products can be purchased worldwide from Great Britain and Germany to Japan (Gudelunas, 2002).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ever since the company has occupied a leading position in the television-retail industry, its major challenge is to be in advantage over its competitors and be focused on the expansion and growth in the future. So as to make sure that QVC maximizes its profits, the management of the company has to deal with a challenge of inventing new goods that would ensure high profits gained by the company (Porter, 1999). In order to make the business even more profitable, the customers’ desires should be met to full extent and QVC strives at achieving this goal. However, this can be a difficult process requiring resources and much time. The company strives at evolving so as to discover new products that would meet the needs of the mass market and still be of the highest quality which is the top priority of the company. QVC also faces a challenge of attracting the attention of new customers and expanding its client base so as to prevent the decline (Gudelunas, 2002). The company has successfully ventured into the new industrial markets in Great Britain, Germany and Japan, but the company’s expansion should not stop at this point. Today, QVC makes efforts to venture into other markets worldwide to further expand its customer base. Furthermore, another challenge for QVC is the planning related to future business environment. That is why the management of the company constantly strives for protecting the well-being of the brand evaluating the business environment (Porter, 1999). It shou ld be admitted that as long as the QVC Company does not lose its core mission of quality, convenience and value, it will most likely remain on the top of popularity in current and future television-retail industry.

Free Essays on Umm Kulthum

Umm Kulthum was arguably the greatest singer of the twentieth century Arab world. She set the model for Egyptian music. She was known as the people’s performer. How could a female be so popular in a male dominated society? Although her extraordinary singing ability should have been enough, the perfectionist Umm Kulthum went to great lengths to not only be beloved but respected as well. The circumstances for women making music early in and prior to Umm Kulthum’s career were extremely different than at times later in her career. Males dominated the music world for a long time. Eventually women were allowed to perform, but even this was usually in front of other women. They performed at special occasions such as weddings and holidays. The women would sing religious songs as well as performing recitations of the Qur’an, the Muslim holy book. The ‘awalim, or learned women, are known as the female professional top performers of the nineteenth and early twentieth centuries. These women would perform â€Å"under contract to individual patrons for specific occasions.† On the other end of the spectrum are the ghawazi dancers. These women, unveiled provocative dancers hired to entertain men at weddings, coffee houses and in the street, were not respectable and of the lowest social status. Umm Kulthum, born about 1904, had a very humble upbringing in a poor village in the Nile delta of Egypt. Her father, a shaykh (Qur’anic reciter) was her first teacher. Generally in Arab countries, daughters tend to have a warm personal relationship with their fathers. Umm Kulthum’s father had been teaching her older brother songs and when he realized the power of his young daughters strong voice he began to include her in the lessons. Gradually Umm Kulthum accompanied them at celebrations which they performed, dressed in male Bedouin clothing so as not to reveal her female identity. Her early Qu’ran learning and the fact that... Free Essays on Umm Kulthum Free Essays on Umm Kulthum Umm Kulthum was arguably the greatest singer of the twentieth century Arab world. She set the model for Egyptian music. She was known as the people’s performer. How could a female be so popular in a male dominated society? Although her extraordinary singing ability should have been enough, the perfectionist Umm Kulthum went to great lengths to not only be beloved but respected as well. The circumstances for women making music early in and prior to Umm Kulthum’s career were extremely different than at times later in her career. Males dominated the music world for a long time. Eventually women were allowed to perform, but even this was usually in front of other women. They performed at special occasions such as weddings and holidays. The women would sing religious songs as well as performing recitations of the Qur’an, the Muslim holy book. The ‘awalim, or learned women, are known as the female professional top performers of the nineteenth and early twentieth centuries. These women would perform â€Å"under contract to individual patrons for specific occasions.† On the other end of the spectrum are the ghawazi dancers. These women, unveiled provocative dancers hired to entertain men at weddings, coffee houses and in the street, were not respectable and of the lowest social status. Umm Kulthum, born about 1904, had a very humble upbringing in a poor village in the Nile delta of Egypt. Her father, a shaykh (Qur’anic reciter) was her first teacher. Generally in Arab countries, daughters tend to have a warm personal relationship with their fathers. Umm Kulthum’s father had been teaching her older brother songs and when he realized the power of his young daughters strong voice he began to include her in the lessons. Gradually Umm Kulthum accompanied them at celebrations which they performed, dressed in male Bedouin clothing so as not to reveal her female identity. Her early Qu’ran learning and the fact that...

Hong Kong Disneyland Research Proposal Example | Topics and Well Written Essays - 1500 words

Hong Kong Disneyland - Research Proposal Example The plan consists of establishing six concepts generalizing the whole theme park. These concepts include Main Street USA concept (which is the dramatic entry to the park), Fantasyland concept (which will highlight the Disney animated characters and stories), Toontown concept (that provides venue for the visitors to actually meet the Disney characters in a whimsical roller coaster), the Adventureland concept (which will highlight several of the movies produced by Disney such as the Lion King), the Frontierland concept (where the visitors will feel the breeze of the Old Western living), and the Tomorrowland concept (showcasing the world of sci-fi fantasies and adventure). The plan also includes three to four Disney - themed resort hotels offering up to 2,100 hotel rooms to be constructed adjacent to the Park. A variety of shopping and dining experiences within proposed 28,000-square-meter retail, dining, and entertainment complex is also part of the initial plan for overall Hong Kong D isneyland experience   The tourists from who visited Hong Kong Disneyland have varied feedbacks about the said tourist attraction. Some are satisfied with the theme park while there are some who thinks that this is just pure media hype. Some of the interviewed visitors revealed that: The site is very good. Having Disneyland here in Hong Kong, which is very near to my country, is a very good idea. Disneyland is very famous. Having this in Hong Kong means that we don't need to go to the US or to another country just to know what is inside Disneyland." - Akona Leh, from Shen Zhen China.